At Black Shuck we do what we love and we love what we do.
Black Shuck Distillery Mission Statement
- Craftsmanship & Heritage – At Black Shuck Distillery, we are dedicated to crafting exceptional spirits that embody the rich heritage and natural beauty of Norfolk. As a family-owned business, we take pride in using locally sourced ingredients to create award-winning gins, rums, vodkas, and liqueurs. Inspired by the legendary Black Shuck, we blend tradition with innovation to deliver unique flavors and memorable experiences.
- Unforgettable & Immersive Visitor Experience – Black Shuck Distillery tours are truly unique, offering guests a blend of storytelling, history, and interactive experiences. Our guided tours provide a behind-the-scenes look at our craft, allowing visitors to engage with the artistry and dedication that go into every bottle. Through captivating tales of Norfolk’s folklore—including the legend of Black Shuck—and hands-on moments that bring the distillation process to life, we create an immersive experience unlike any other. The glowing reviews we receive from our guests reflect our commitment to providing an exceptional visit—one that is welcoming, informative, and deeply memorable.
- Accessibility & Inclusivity – At Black Shuck Distillery, we are committed to making our space fully accessible so that everyone can enjoy our craft without barriers. We continuously work to ensure that our facilities, tours, and events are designed to accommodate those with accessibility needs, creating an inclusive and comfortable environment for all.
- Environmental Stewardship – Respect for the environment is at the core of our mission. At our new distillery site, we are dedicated to sustainable practices, growing many of our fruits and botanicals on-site to reduce our environmental footprint. We have also set aside part of the grounds for wildflowers, creating a haven for local wildlife and supporting biodiversity. Through these efforts, we aim to blend craftsmanship with nature, ensuring that our spirits are produced with care for both our customers and the environment.
- Exceptional Quality & Value – As a multi-award-winning distillery, we take pride in crafting premium products that deliver outstanding taste and character at fair prices. By carefully sourcing our ingredients and refining our methods, we ensure that every bottle offers exceptional value without compromising on quality.
- Community & Charity – Black Shuck Distillery is deeply rooted in our local community, and we are passionate about giving back. We proudly sponsor several local sports clubs, fostering team spirit and camaraderie. Our commitment to charitable causes has allowed us to raise over £4,000 for the East Anglia Air Ambulance, supporting life-saving emergency services. Every year, we take part in beloved local events such as the Wells-next-the-Sea Carnival and the Fakenham Gin & Beer Festival, helping to bring people together in celebration. Community is at the heart of what we do, and we strive to make a meaningful, positive impact through both our spirits and our actions.
- Keeping the Legend Alive – From the very beginning, Black Shuck Distillery has been dedicated to preserving and celebrating the legend of Black Shuck. A cornerstone of Norfolk folklore, this spectral hound has captivated imaginations for generations. Through our branding, storytelling, and immersive distillery experience, we honor this local legend, ensuring its place in history remains strong. By weaving Black Shuck’s tale into our craft, we hope to inspire curiosity and keep this brilliant piece of Norfolk heritage alive for years to come.