At Black Shuck, we’ve always believed that packaging should create interest and evoke emotions the moment someone picks it up. No gimmicks, no shortcuts — just authentic storytelling, Norfolk heritage and thoughtful design. Our White Label Gin was created so people can discover the folklore behind the brand through the customised bottle, tactile label and storytelling box.

London Packaging Week reviews hundreds of entries each year, selecting finalists who genuinely elevate the consumer experience. This year’s shortlist includes global names such as Prada, Lancôme, Harrods, Fortnum & Mason, Jack Daniel’s, Glenmorangie, Dove, Lindt, Magnum, Heinz and Hotel Chocolat.

To see Black Shuck listed alongside brands of this calibre is both humbling and energising. It’s a proud moment for our team — and a lovely spotlight on Norfolk’s growing reputation for creativity and craft.